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Traditional Publishing vs Self-Publishing (Indie) Facts

For the most part of 25+ years in the book business, I have had comments from all sorts of people about publishing via traditional publishing. The pride is there, the passion is there – but I continuously feel anger and bitterness,as well. These traditionally published authors hand out advice to first-time authors and advise them in ways that are down right sad. New authors are very vulnerable and naive and to have a mentor or someone who knows a bit about the ‘book world’ tell them not to do anything but wait for a traditional publisher, or to encourage them to stop trusting other types of publishers is to also lead a new author to believe that they will not be read (which is the goal, right?) None is this misinformation is needed if their first book is published by a mid-size publisher such as www//

The difference in self-publishing (performing all of the tasks purely by the author) and working one-on-one with a mid-size publisher who has been in the book business many years is like being able to learn the publishing/editing/printing/marketing business all with one manuscript. We are a skilled business – 25+ years and we will first edit your manuscript, format the text when completed to fit the genre, much less if you prefer perfect bound or hardback, and work with your cover designer or assign you one of theirs. Digi-Tall will assign an ISBN and oftentimes, a Library of Congress number to your book. We will then get the amount of  printed copies of your book for you, stock for your events, market some mutually decided upon stock to retailers, and they will keep usually 5-25 copies (again mutually agreed upon amounts) to be sold on our onlines storefront:

After all the above is completed and the final back-porch review/critique is completed — if the author is one that has taken advantage of the one-on-one side-by-side work with the publisher, they will be ready to start their second book and should have learned enough to take their second book to a self-publishing level. This author will be ready to begin their own business because along the way publisher, VicToria Freudiger, encouraging eager authors as much as she can, we help them move toward being excited about learning the business.

If an author goes the self-publishing route, what can end up happening later is when they do not get the sales they dreamed would come in, money is next spent on all of the services we offer in our packages. The packages we offer contain fees. The fees are not based on or earmarked that the author is paying to be published. This is just not the case. The money goes to services and not publishing. Services in our agreement far surpass anything an author would receive from a Traditional Publisher. These services include: a critique/review of the prologue, outline, and first chapter to see if we are a good fit. If all systems yell ‘go’ – next comes the side-by-side, one-on-one edit of the manuscript fine-lined one chapter at a time. After approval of the text galley, a print proof is ordered and the author then receives another chance to order edits. An agreed upon view and decision is made with regard to formatting and printing and/or e-Book (usually both are in the agreement). Digi-Tall sends business cards and flyers, sets up grand book signing events, have social media blasts and then research as many ways as possible to market the book on other social media platforms – all the while, we will notify newspaper, radio station, television media managers, and then finally, we will create a website for the author to sell their book. Of course retailers such as #Amazon comes will all of our agreements, except for “Editing Only”.

Marketing through the social media outlets is a specialty of Digi-Tall Media: Twitter, Facebook, Instagram, Pinterest, and LinkedIn. We are always ready and open-minded about learning new ideas so keep that in mind as well. If you are an avid fan of any of these social media areas and are using your skill with them, please let us know as we are usually in the market for partners as far as social media is concerned.

Because Digi-Tall Media believes there ‘really’ are no ‘competitors’ we are sharing a link regarding this very subject. The information on the other end of this link is information, easy to read and believable as well.


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Editing and Publishing services available from Digi-Tall-Media, call VicToria at 972-352-0324

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